Campaign Manager
Pubblicato il 15-08-2026 - MAF in Bologna
About Mistplay
Mistplay is the category creator and leader in the ‘play-and-earn’ mobile loyalty space, built to reward gamers for playing.
LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.
Position Overview
As a Campaign Manager you will be responsible for the day-to-day execution, analysis, and optimization of our mobile advertising campaigns. This role requires a strong analytical mindset and a data-driven approach to maximize campaign efficiency, test new ad formats, and efficiently allocate budgets across multiple global networks.
What You’ll Do at Mistplay
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- Analyze advertising campaign data daily using Google Looker, Excel, and our internal platform to identify performance trends and optimization opportunities.
- Use performance data to make informed, tactical decisions regarding budget allocation to maximize ROI and scale acquisition efforts.
- Collaborate closely with the broader growth team to develop, test, and optimize campaign strategies, structures, and creative assets.
- Monitor and analyze competitive data and mobile market trends to identify new industry opportunities and creative hooks.
- Partner with the team to test emerging ad formats and placements, isolating the variations that yield the highest conversion and user quality.
- Generate regular performance reports and action-oriented insights to present progress and recommendations to team stakeholders.
- Troubleshoot tracking, performance fluctuations, and delivery issues to maintain high campaign health and key performance me