KERING EYEWEAR Product Marketing Specialist
Pubblicato il 15-08-2026 - Kering Eyewear in Pavia
About us
Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide.
We are currently seeking a Product Marketing Specialist as part of our dynamic team in Milan.
How you will contribute
- Conduct periodic analysis of sales trends and collection performance within the Centralized Channels division (DOS, International Key Accounts, Global Travel Retail, e-Commerce, Middle East and Africa, Emerging Markets) across the entire Kering Eyewear brand portfolio.
- Consolidate qualitative feedback from various markets and channels to support new product development, collaborating closely with Global Brand Management throughout the entire process—from brief collection to final collection definition—across all stages of collection development.
- Manage special channel and cross-functional projects involving multiple brands and business departments (Brand Management, Marketing, Communication, Sales, Operations) to ensure effective execution of 360-degree marketing initiatives and campaigns, adherence to deadlines, and alignment among all stakeholders.
- Facilitate market research and competitor analysis to identify specific business development opportunities and/or market trends regarding products, price positioning, trade marketing tools, digital requirements, and PR & communication needs.
- Support the drafting of internal reports and lead catch-up meetings to review market/channel performance, monitor implementation,