E-com Lead

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Job Description
WHAT YOU’LL DO
You will contribute to digital commercial performance by planning and executing daily product exposure on .com and app, ensuring the offer is relevant, visible, and aligned with commercial priorities.

Your key responsibilities include:
- Publish content on .com and app according to the commercial plan and in alignment with Marketing calendar
- Manage day-to-day execution of product exposure and optimize ranking, including deals and discount activities, according to the commercial plan and ad-hoc adjustments to secure optimal performance
- Use data‑driven insights to optimize navigation, product visibility, deals, and ranking for continuous commercial improvement
- Optimize internal search functionality, including keyword and synonym management, to enhance product discoverability.

WHO YOU’LL WORK WITH
You will work closely with Commercial Leads, who will provide input on campaigns, activations and product strategies,



as well as with the Digital Experience Manager who will provide input on actions to ensure a seamless end-to-end digital shopping journey across customer groups.
You will also collaborate with Marketing teams and Customer Service to support commercial performance and enhance the customer experience.

WHO YOU ARE
We are looking for people with…
- Bachelor’s degree in Business, Marketing, Economics, or related field
- 2+ years’ eCommerce experience, preferably in fashion retail
- Experience working with eCommerce platforms and tools
- Strong knowledge of online merchandising, UX, and site optimization

And people who are…
- Strong analytical and commercial thinkers, with effective communication skills
- Able to collaborate effectively across functions and adapt to industry trends

WHO WE ARE
H&M; Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, an

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fnf67