15 ago - Parma
Sidel
Contract Type
Permanent
Country
ITALY
Location
Parma
Your opportunity
Accountable for filler competitiveness and profitability. Overall responsibility covering product strategy, portfolio management, Product Development Plan (PDP) and product promotion. Build a product roadmap based on a continuous understanding of market needs and portfolio performance.
Your Mission
- Developing and implementing a company-wide go-to-market plan (Product roadmap);
- Managing the entire product line life cycle from strategic planning to tactical activities;
- Ensure continuous competition watch and benchmark;
- Responsible for PDP budget for the product line represented;
- Collect requirements from sales/marketing and complement with own market inputs or research (customers feedback, competition benchmarking, internal inputs, Techno watch, etc.);
- Drive business cases for new development & make decisions on the project launch;
- Review and monitor with program management the progress of PDP execution : Quality (Specifications), Time & Cost;
- Bring continuous market input to development projects during their execution;
- Define market introduction plan for each new product;
- Define and own product map range and portfolio, including sizes, variants, options list and recommended prices;
- Partner with platform owner to transform market requirements into product specifications;
- Drive product promotions, including promotion strategy, customers meetings, exhibition, conferences and sales force training.
Role In Decisions
- Product roadmap definition;
- Competition watch and Benchmark;
- PDP Budget;
- Market requirements and Product specifications for PDP and portfolio;
- Business Case;
- PDP Execution;
- New Product market introduction;
- Portfolio management (configuration, pricing, “Go/ No Go” for derogations etc.);
- Product promotion strategy;
- Product promotion support.
Kpi
- Order Intakes levels;
- Product profitability (cost, pricing and margin);
- Market share;
- PDP budget
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