Content Specialist
Pubblicato il 15-08-2026 - Vertiv in Bologna
Job Description
At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected.
The Content Specialist is responsible for supporting Vertiv’s EMEA content and digital marketing initiatives by creating high-quality, technically accurate content and digital assets that engage target audiences and support business objectives. Working closely with portfolio teams, field marketing, and subject matter experts, the role develops compelling content across a range of formats, including case studies, customer stories, blog posts, videos, advertising, landing pages, white papers, and campaign assets.
The ideal candidate combines strong writing and storytelling skills with a solid understanding of technology trends, particularly in areas such as data centers, digital infrastructure, AI, and related technologies. The role requires the ability to translate complex technical concepts into clear,
engaging, audience-focused content tailored to different stages of the buyer journey.
The Content Specialist is also expected to leverage the latest AI-powered content creation, research, and productivity tools to improve efficiency, enhance content quality, and support content strategy execution, while ensuring alignment with brand, legal, compliance, and corporate communications requirements.
In addition to content creation, the role supports content planning, editorial processes, and stakeholder coordination, managing projects through established review and approval workflows to support timely delivery and consistency across channels and markets.
Key Responsibilities
- Support the creation of technically accurate, compelling content for digital marketing campaigns and thought leadership initiatives.
- Translate complex technical topics into clear, engaging messaging for technical and busine