Performance Marketing Manager Digital Channels

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fp8l0

ppLocation: Carpi (Modena, Italy) | Team: HR | Contract: Tempo pieno | Languages: English required. Italian and German are considered an advantage /p bABOUT ORBICO SPORTSTYLE /b pOrbico SportStyle is a European platform uniting a portfolio of owned and licensed sport lifestyle brands, including Champion Europe, Game7Athletics and Dockers Europe, within one integrated ecosystem of brand building, retail and distribution. Based in Italy and active across Europe, we shape the next chapter of our brands with curiosity, authenticity and teamwork. /p bABOUT THE ROLE /b pWe are seeking an experienced a Performance Marketing Manager - Digital Channels to drive profitable growth across Champion.com, marketplaces and key digital partners by managing performance marketing and retail media activities. /p pThe role is responsible for planning, executing and optimizing campaigns, ensuring that media investments deliver measurable business results. Working closely with cross-functional teams and external partners, the position connects digital performance with sales, stock availability and commercial objectives. /p bYOUR IMPACT /b ul liDefine and manage the Performance Marketing strategy across DTC, .COM, marketplaces and digital partners. /li liDevelop annual, seasonal and campaign investment plans and allocate budgets across channels, markets and platforms, aligned with sales targets product priorities and key commercial moments. /li liEstablish clear objectives, KPIs and measurement frameworks across channels and campaigns. /li liManage Paid Media activities across Paid Search, Paid Social, Shopping, Display, Affiliate and Retargeting to drive qualitative traffic, conversion, acquisition and revenue growth. /li liPlan, execute and optimize Retail Media and campaigns within marketplaces, and pure-player platforms. /li liManage campaigns end-to-end, from briefing and setup to activation, performance monitoring, optimization and evaluation. /li liManage relevant platform solutions, including sponsored products,



sponsored brands, search advertising, display formats, onsite placements and audience targeting. /li liOptimize media performance through data-driven decisions on budgets, bidding, targeting, audiences, products and creative formats. /li liManage agencies, media partners and advertising platforms, ensuring clear briefs and strong execution, transparency and continuous improvement. /li liDevelop performance reporting frameworks and dashboards, translating data into insights and actionable recommendations. /li liAlign media activities with brand strategy, product launches, stock availability, commercial priorities and sales objectives and profitability. /li liCollaborate cross-functionally with E-commerce, CRM, Merchandising, Brand Marketing, Creative, Finance and Sales teams to drive digital growth. /li liCoordinate with Brand Marketing and Creative teams to ensure performance campaigns have the required assets and remain consistent with brand guidelines. /li /ul bWHAT YOU BRING /b ul li5+ experience in Performance Marketing, Digital Marketing, Ecommerce or Retail Media, ideally within fashion, sportswear, footwear or consumer goods. /li liProven experience managing Paid Media campaigns for a DTC ecommerce business. /li liExperience managing retail media campaigns within marketplaces, or pure-player platforms. /li liStrong knowledge of Paid Media across channels /li liHands-on experience with platforms such as Google Ads, Meta Ads Manager, Amazon Advertising, Google Analytics and relevant retail media tools. Ability to translate data into clear insights and actions.



/li liExperience managing agencies, media budgets and external partners. /li liStrong commercial and analytical mindset, with the ability to connect media performance with sales, stock, margin and profitability. /li liStrong project-management and stakeholder-management skills, with the ability to coordinate multiple campaigns, markets and external partners. /li liProactive, hands-on and results-oriented approach. /li /ul bWHAT YOU’LL FIND /b pA collaborative, international team /p pA culture that values initiative, ownership and open feedback /p pExposure to multi‑country recruiting and cross‑functional work /p pAn environment where you can be yourself and keep learning /p bRemuneration /b pWe offer a Gross Annual Salary (RAL) within a range between €50.000 and €65.000, based on skills, seniority level, and the alignment of the candidate’s profile with the role requirements. /p pAdditional, accessory, or variable remuneration components will be defined at the contractual offer stage, based on the specific responsibilities and characteristics of the position. /p bBenefits Work-Life Balance /b pAt Orbico Sportstyle, we value our people and offer a comprehensive benefits package, including: /p ul liCompetitive salary: defined based on experience and skills. /li liSmart working: possibility to work remotely 2 days per week. /li liMeal vouchers: provided to all employees. /li liBenefits under the National Collective Agreement (CCNL Commercio): all benefits established by the applicable national collective labor agreement. /li liOpportunity to work with a renowned brand: join the team contributing to the success of a leading sports brand /li /ul pOrbico Sportstyle is an equal opportunity employer and is committed to fostering diversity and inclusion in the workplace. We welcome applications from all qualified candidates, regardless of gender, age, origin, sexual orientation, or disability. /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fp8l0