Senior Trade & Customer Marketing Specialist
Pubblicato il 15-08-2026 - Beiersdorf in Milano
We are looking for a passionate, analytical, and commercially minded Senior Trade & Customer Marketing Specialist Working within the dermocosmetic skincare market and pharmacy channel, this role sits at the intersection of Marketing and Sales, combining Trade & Customer Marketing responsibilities with category ownership. You will translate brand strategies into customer activation plans and commercial initiatives that drive business growth, execution excellence, and customer engagement. Develop and execute Trade & Customer Marketing plans for the pharmacy channel, translating brand strategies into effective customer and point-of-sale initiatives.
Partner closely with Key Account Managers to support customer development, identify growth opportunities, and contribute to customer meetings through category insights, commercial recommendations, and activation plans. Own the assigned category, translating marketing priorities into actionable customer plans and ensuring excellent execution across the pharmacy channel. Manage promotional programs, product launches, portfolio initiatives, and in-store visibility activities, coordinating cross-functional stakeholders to ensure flawless execution and effective go-to-market delivery.
Monitor
Sell-Out, Net Sales, market performance, category trends, and key commercial KPIs, identifying growth opportunities. Support forecasting, business planning, and commercial decision-making through performance analysis and market insights. Develop sales materials, customer tools, and activation assets to strengthen brand presence and execution excellence within the pharmacy channel.
Collaborate with Sales, Marketing, Supply Chain, Finance, Medical,
and external partners to ensure successful implementation of commercial plans. 3–5 years of experience in Trade Marketing, Customer Marketing, Category Management, or Sales Development, preferably within the Beauty, Dermocosmetics, Consumer Healthcare, or FMCG industries. A strong analytical thinker, able to transform data and market insights into clear business recommendations and commercial actions. An effective project manager with excellent stakeholder management skills and a strong commercial, customer-centric mindset.
A proactive professional with a high level of ownership, capable of independently managing projects from planning through execution in a dynamic environment. Fluent in both Italian and English. You will work closely with Sales and Marketing teams, engage with key customers, contribute to commercial decisions, and take an active role in shaping category growth and execution excellence for one of Italy's leading dermocosmetic brands in the pharmacy channel.
Gross annual salary (RAL) between 45,000 and 50,000, depending on experience Free parking for cars, bicycles, and motorcycles Flexible working hours (start time between 8:00 AM and 10:00 AM, with a 1-hour lunch break) Hybrid working model (2 days of remote work per week) Company store discounts (discounted Beiersdorf products, open twice a week) Participation premio, redeemable either as a cash payment or for services/benefits At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. Behind every brand, every product and every accomplishment are our more than 20,000 employees.