Senior CRM Specialist
Pubblicato il 15-08-2026 - Editoria e industria tipografica in Roma
Retail network is the beating heart of our business. With over 2000 stores around the world, we are close to our customers by inspiring them in their shopping.
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We are looking for an experienced
Senior CRM Specialist
to join our Digital Business Team.
Responsibilities
Contribute to the operational management of loyalty programs of each different brand
Deliver CRM activities in order to encourage customer retention and loyalty
Develop multi-channel communications including personalized newsletter, SMS and push messages in partnership with the marketing team
Monitor CRM and loyalty KPIS
Managing customer database quality, integrity and enrichment
Partner with the store operations and digital teams to optimize CRM actions
Training for store teams of the CRM projects
CRM initiatives and loyalty program of Stefanel and other brands of OVS Group collaborating with the other CRM team members.
Qualifications
University background in Economics, Marketing, Statistics
At least 3 years of experience with a solid focus on CRM
Proven experience within the Salesforce ecosystem
Strong analytical mindset
Digital and innovation-oriented mindset
Expertise in CRM and Retail reporting
Excellent communication and presentation skills
Team player, able to perform in a fast-paced environment
Fluency in English (both written and spoken) is essential
Benefits
Wellbeing & Parenting: Programs dedicated to physical and mental wellbeing and parenting support
Wellness area with free courses such as yoga, pilates, and xysqume functional training
Learning & Development: Technical-specialist and managerial training programs and opportunities for continuous skill development
Company Cafeteria
20% discount on all our brands
Access to exclusive employee perks across the group (travel, electronics, and more)
Flexible start times and smar