Paid Media Lead
Pubblicato il 15-08-2026 - H&M in Milano
Job Description
WHAT YOU’LL DO
You will lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels. You will manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination. Your key responsibilities include:
- Leading the development of full funnel media plans across global and local paid media channels, aligned with the marketing calendar and developed in collaboration with local agency teams, including budget allocation by campaign, channel, and week
- Align media plan and continuous updates with the commercial plan
- Lead the activation and ongoing performance follow-up of local paid media channels
- Lead Full-funnel media Monthly and Quarterly Reviews in Sales Market Agency Management & Governance
- Conduct onboarding and regular performance reviews for local agencies based on global framework
WHO YOU’LL WORK WITH
You’ll work closely with Commercial and Marketing teams, collaborating with the Global Media Optimization Lead and with local agency partners to deliver strong and aligned media execution.
WHO YOU ARE
We are looking for people with…
- Degree in Marketing, Comms., Business or related field
- 5–7 years of experience in digital marketing, with strong focus on performance channels
- Proven track record in managing large media budgets and driving ROI-focused campaigns
- Experience managing agency partners
- Strong paid media expertise across channels and the full funnel
- Commercial mindset with focus on ROI and performance
And people who are…
- Analytical and data-driven, with the ability to turn insights into action
- Strong relationship builders with excellent stakeholder management and collaboration skills
WHO WE ARE
H&M; Group is a global company of strong fashion brands and ventures. Our goal is to prove