Product Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fqkaz

Fler is on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus. We are an innovative and fast-growing beauty tech brand that wants to innovate the shaving and body-care industry and that loves to break today’s standards.
We create innovative, beautifully designed products that turn everyday routines into rituals people genuinely love. Starting with shaving, we’re expanding into a broader personal care ecosystem with a strong focus on innovation and premium consumer experiences.
We’re looking for a curious, analytical and creative Product Marketing Specialist to help shape our future product launches and build products consumers fall in love with. You will own the product development process from concept to launch: you’ll be responsible for identifying innovation opportunities, scouting and coordinating suppliers, managing product development, defining pricing and positioning, and leading go-to-market activities, reporting directly to the CEO and cooperating closely with the marketing and sales team.




This is a highly cross-functional role that sits at the intersection of Product Development, Marketing, Sales and Operations.
Compiti
Product Innovation & Development

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- Research global beauty and consumer trends to identify innovation opportunities
- Develop new product concepts, collections, seasonal launches and limited editions
- Own and execute the end-to-end product development process, from concept and briefing through formulation, testing, approvals, and final launch
- Improve existing products through formula updates, packaging improvements and assortment optimization
- Prepare detailed product development briefs for manufacturers and packaging suppliers, including product vision, target consumer, technical requirements, positioning, pricing objectives and timing

Supplier Management & Product Testing

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- Lead testing and compliance, managing third-party efficacy testing, ingredient lists, artwork

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fqkaz