Digital Store E-Commerce Personalization Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fr5o9

Digital Store E-Commerce Personalization SpecialistSupports QVC Italy and leads personalization and UX optimization activities across web and app to improve customer experience, conversion, and digital performance.

Per il seguente ruolo potrebbero essere richieste diverse soft skill ed esperienze. La preghiamo di consultare attentamente la panoramica riportata di seguito.
Where you'll workThis full-time permanent role is hybrid, requiring presence at our offices in Brugherio (MB) for several days each month.
Responsibilities
- End-to-end personalization ownership: lead the strategy, implementation, and quality control of all digital store personalization initiatives.
- Strategy & test coordination: partner with Digital Store, Content, and A/B testing teams locally and internationally to build and coordinate personalization calendars.
- Scaling tests & Uniqodo voucher promotion support: transition successful tests into daily operations and support voucher campaigns.
- Homepage & app optimization:



collaborate with Store Programming and Trading teams to design personalization strategies for key pages and the app.
- Segment & platform relevance: ensure high‑value personalized content is delivered across all platforms, tailored to specific customer segments.
- Approval & performance analysis: serve as final sign‑off authority and analyze & report weekly test results.
- Team guidance & tool improvement: mentor team members and improve processes and strategies.

Qualifications
- Bachelor's degree in Digital Marketing or a related field.
- 3–5 years solid experience in similar roles within a digital environment, ideally in a multichannel or e‑commerce personalization setting.
- Hands‑on experience with Adobe Target and Adobe Analytics.
- Strong understanding of CRO, UX, and personalization with ability to optimize the customer journey.
- Commercial and analytical mindset; interpret key digital KPIs such as Conversion Rate, Session Rate, Bounce Rate, and CTR.
- Excellent kn

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fr5o9