Manager, measurement & analytics
Pubblicato il 15-08-2026 - WPP Media in Milano
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
We are seeking a highly experienced and strategically-mindedManager, Measurement & Analytics specializing inMarketing Mix Modeling (MMM) . it is a pivotal position that will see you act as a truestrategic partner for our high-profile clients. You will be responsible for theend-to-end vision of developing, interpreting, and presenting advanced econometric models, translating complex insights into clear strategic recommendations that drive media budget allocation for some of the most iconic brands globally. Your technical expertise will merge with a keen business acumen to influence large-scale marketing decisions.
Skills & Experience MMM Architecture and Development: Lead the end-to-end design and development of complex Marketing Mix Models (MMM) for a diverse portfolio of top-tier clients, ensuring methodological rigor and practical applicability.
Strategic Analysis and Storytelling: Go beyond the numbers, interpreting model results to identify the strategic "so what?". Build persuasive data-driven narratives and present clear, actionable recommendations to senior stakeholders (Marketing Managers, Media Directors, and C-level executives), including in international contexts.
Client Consulting and Partnering: Serve as the technical and strategic point of contact for clients, managing expectations, delving into their business needs, and providing expert advice on optimizing media investments and campaign effectiveness.
Best Practices &
• Innovation: Actively contribute to the development and implementation of new methodologies, techniques, and best practices in media performance analysis and MMM, exploring the adoption of cutting-edge tools and libraries (e.g., Cross-functional Collaboration: Operate in close synergy with Data &
• Tech colleagues and also internal Strategy &
• Planning and Media teams across various WPP group agencies, acting as a bridge between quantitative analysis and strategic application. Provide technical guidance and informal mentorship to more junior colleagues, fostering an environment of learning and growth within the Measurement &
• Analytics team.
Project Management: Oversee and coordinate modeling-related project activities, ensuring deadlines are met and quality objectives are achieved. Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing, or a related quantitative field. A candidate with proven experience (at least 4 years) in analyzing business and media data in Consulting/Business Analytic Roles.
The previous experience in Marketing Mix Modeling Models development is a plus Big picture thinker who does not hesitate to dive into details Ability to work with complex and large datasets, extracting and manipulating data from various sources. Excellent communication, presentation, and interpersonal skills. Excellent knowledge of English, written and spoken Familiarity with statistical software such as R, Python or similar is considered a plus.
Premio
Points (Differentiators): Direct experience with modern open-source MMM libraries such asGoogle Meridian . Knowledge of other media effectiveness measurement methodologies (e.g., multi-touch attribution, A/B testing). Familiarity with data visualization platforms like Tableau, Power BI, or Data Studio. Life at WPP Media &
Benefits This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Corporate
Benefits & Discounts Platform Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account Dedicated e-learning platform for all employees (at least 2000+ courses) Ticket Restaurant for every working day Company-paid Life Insurance Tax Assistance Services Support (tax return) The Gross Annual Pay range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. -