Marketing Automation Internship

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fry4s

**Job description** CRM Campaign & Marketing Automation Internship** **Join Safilo’s Digital Transformation & Customer Experience team and start building your career in CRM and Marketing Automation.** Safilo is looking for a **CRM Campaign & Marketing Automation Intern** to join the **Digital Transformation & Customer Experience Department**.
This internship offers a hands-on opportunity to gain exposure to **B2B digital marketing, CRM strategy and data-driven campaign management**, working closely with experienced professionals in an international environment. You will actively support the **CRM Campaign & Marketing Automation Team** in planning, executing and analyzing marketing campaigns targeted to the B2B customer base, using advanced digital tools such as **Salesforce Marketing Cloud**. **What you will learn & work on** During the internship, you will be involved in the full CRM campaign lifecycle, including: - Contributing to the definition of **marketing objectives** and assessing their feasibility
- Supporting the **quarterly planning** of digital marketing initiatives
- Learning how to **segment customer databases** and execute targeting activities in Salesforce Marketing Cloud
- Selecting the most appropriate **communication channels** for each campaign




- Preparing **campaign briefs** for external agencies and partners
- Monitoring campaigns on a daily basis to ensure timely execution
- Analyzing campaign performance (e.g. **redemption and conversion rates**)
- Preparing **post-campaign analyses and reports** to support continuous improvement
- Identifying opportunities and **critical points in operational processes** **Who we are looking for**
- Strong analytical mindset and good knowledge **of**Office tools** (Excel and PowerPoint)
- Fluent English, both written and spoken
- Interest in digital marketing, CRM and data-driven decision making
- Ability to work in a **structured and international company environment**: - Proactive, curious and eager to learn
- **Salesforce knowledge is a plus**, but not required **Why join us**
- Hands-on experience on **real CRM and marketing automation projects**: - Exposure to **Salesforce Marketing Cloud** and best-in-class digital tools
- Opportunity to work in a **global company** with strong focus on innovation and customer experience
- A valuable learning path to build a career in **CRM, Digital Marketing or Customer Experience** Job Reference: BPO01181

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fry4s