Brand Insights Manager

15 ago - Milano
Launchmetrics

ABOUT THE ROLE
The Brand Insights Manager has the mission to deliver insightful data to our high-service customers via the Launchmetrics products and services. Combining advanced industry knowledge (Fashion, Lifestyle & Beauty) with data, the Brand Insights Manager will build and own customer relationships, acting as a trusted partner for our customers to provide data driven recommendations and support their initiatives to drive their marketing and communication strategy.
What you’ll do:
- Understand customers' marketing and communication goals to precisely scope their needs and priorities in terms of strategy and measurement.
- Be accountable for its customers portfolio, report on customer accounts’ health and join regular account reviews with clients to ensure regular communication around priorities, reporting, data, needs, and ultimately ensure renewals.
- Ensure that appropriate client contacts, documentation, reviews, reports, and risk are added to Salesforce and are kept up-to-date regularly.
- Make sure to deliver customers’ reports & analysis on time,



responsible for customers training and proactively communicate on product improvements, data update, etc.
- Collect customer needs and share feedback around new KPIs and measurement analyses to internal teams, piloting new developments alongside customers.
- Identify opportunities for upsell and cross sell. Nurture them through handover to the sales team, and support the pre-sales process as a data and consulting expert.
- Be an expert on platform functions and data to become a strategic advisor for clients, continuously driving value and ROI- connecting their goals to outcomes and developing relationships with multiple stakeholders and customer teams.
- Identify trends and patterns in datasets to build detailed and insightful reports, utilizing quantitative and qualitative analyses to make recommendations around brand performance.
- Present actionable reports to customers, acting as a thought leader to make re

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