Brand & Design Strategy Expert

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ftckf

The Opportunity

Join us as Brand & Visual Strategy Expert. You will be part of our Milan Aesthetic Research Center, one of Huawei’s Research Centers, committed to enhancing the quality of Huawei products. We are dedicated to shaping the future of product design through deep research and visionary thinking. Our team thrives on curiosity, creativity, and collaboration, exploring new ways to enhance consumer experiences and inspire industry innovation. This role sits at the intersection of strategic marketing, cultural insight, and aesthetic direction. The center operates as both a think tank and an execution hub: approximately 50% of the work focuses on identifying and decoding socio‑demographic, cultural, and design trends, while the remaining 50% translates these insights into impactful branding, communication, and design outputs. You will play a critical role in shaping the brand’s global and regional identity by bridging analytical thinking with creative vision. This position requires a hybrid profile: a strategist with a deep understanding of marketing and brand positioning,



combined with a strong sensitivity to visual culture, design systems, and aesthetic evolution.

Key Job Responsibilities
- Conduct in‑depth research on global and Chinese markets, with a focus on the Automotive sector and adjacent industries.
- Conduct research on cultural, technological, and consumer trends that influence brand perception.
- Analyze relevant brand benchmarks and visual communication approaches across industries.
- Monitor shifts in branding and design practices to identify inspiration and opportunities for innovation.
- Analyze qualitative and quantitative data to identify patterns, blind spots, and emerging opportunities.
- Develop clear and compelling frameworks, conceptual maps, and infographics to synthesize insights.
- Translate research findings into actionable brand strategies, including positioning, vision, mission, and value definition.
- Contribute to the strategi

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ftckf