Digital Communication Professional

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fx7en

As Digital Communication Professional, you will strengthen Siemens Italy's digital presence across web, social, and internal channels within a global, standards-driven environment. You'll oversee the digital ecosystem to ensure consistency, data-driven optimization, and compliance while supporting business priorities and boosting brand visibility. You'll act as a reference for digital comms in Italy, coordinating multiple workstreams in a complex, matrixed setting. This role offers high exposure to stakeholders and agencies, with a clear impact on cross-channel communications and governance.

- parenthood support
- psychological support services
- continuous learning opportunities
- Manage the full web publishing lifecycle across Siemens Italy (creation, updates, optimization, QA) via CMS
- Ensure brand consistency, content quality, and SEO effectiveness on the web
- Governing DAM tool for asset organization and cataloguing
- Monitor website analytics and translate insights into optimization actions
- Oversee Siemens Italy social media, editorial calendar, and content publishing (organic and paid)
- Coordinate paid media campaigns, employee advocacy, and B2B influencer initiatives
- Define campaign strategies, target audiences, and KPIs with partners and internal stakeholders
- Monitor results with analytics dashboards and drive improvements
- Governing the SharePoint-based Intranet (SINET) site collection, permissions, and access
- Maintain/update Corporate Communications content on intranet; support Viva Engage initiatives
- Coordinate external agencies and partners (paid media,



creatives, video, social/influencer)
- Interface with Siemens Italy, Siemens global, and Business units on priorities and roadmaps
- Drive continuous improvement through KPI dashboards, data analysis, and actionable insights
- Manage multiple priorities, stakeholders, and deadlines with a proactive, collaborative approach
- Degree in Communications, Marketing, Digital Media, Corporate Communications or related field; equivalent professional experience considered
- 6+ years in digital communications or integrated marketing within B2B/tech/global corporate environments
- Proven experience with corporate websites and CMS platforms; Contentful knowledge is a strong advantage
- Strong understanding of digital ecosystem governance and brand consistency
- Solid SEO knowledge (on-page, content, technical, performance measurement)
- Experience managing corporate social channels and editorial calendars; Sprinklr is an advantage
- Experience with paid media campaigns and KPI reporting
- Familiarity with analytics/reporting tools (Adobe Analytics, Sprinklr, Semrush, Google Search Console, Power BI)
- Strong project management and organizational skills; able to coordinate multiple stakeholders/agencies
- Excellent written and verbal communication in Italian and English (daily use of both)
- Ability to work effectively in a complex, international, matrixed organization

As Digital Communication Professional, you will strengthen Siemens Italy's digital presence across web, social, and internal channels within...

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fx7en