C Product Manager
Pubblicato il 16-08-2026 - BenQ Europe in Milano
BenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers’ lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano).
The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ.
While responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories.
This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels.
Product Lifecycle & Portfolio Management
- Own the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase‑in/phase‑out decisions aligned with European and Taiwan HQ direction.
- Develop localised value propositions for each product line, translating global messaging into Italian market‑relevant positioning.
- Monitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements.
- Coordinate product launch plans end‑to‑end: lead the go‑to‑market strategy, define and manage pricing and promotions, sell‑in coordination with sales team, retailer briefing, and promotional calendar.
- Provide accu