Field Marketing Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fxub2

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

The MuleSoft International Marketing team at Salesforce drives regional demand generation and field marketing across EMEA and beyond, and this role sits at the heart of our South region — covering Italy, Iberia, and the Middle East and EGM markets. Based in Milan, Italy, you'll partner closely with Sales and Marketing leadership to build pipeline, shape the regional go‑to‑market strategy, and bring MuleSoft's story to life across a diverse and dynamic territory.

Responsibilities
- Lead the end‑to‑end regional marketing strategy for MuleSoft South, owning pipeline contribution across inbound demand generation, integrated campaigns,



and field events — from in‑person and virtual events to ABM and third‑party programs
- Co‑own the regional pipeline strategy with Sales Development and Sales leadership, representing Marketing in the South leadership team and making data‑driven decisions to optimize campaign performance and ROI
- Drive localization efforts for Italy, Spain, and Portugal, developing content in Italian, Spanish, and Portuguese, and partnering with Salesforce EMEA South Core Marketing on joint go‑to‑market campaigns
- Build CIO and developer mindshare across South through targeted regional activities, customer story programs, and cross‑regional marketing initiatives in collaboration with Customer Success and Customer Marketing

Qualifications
- 5+ years of marketing experience, ideally in B2B technology or a field‑facing marketing role, with a track record of running integrated campaigns that generate pipeline
- Clear and confide

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fxub2