Merchandiser - visual manager (e-commerce)

16 ago - Italia
The Tour Guy

PstrongOur Company /strong /ppbr/ppWe are The Tour Guy, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. Our mission is to help others make more out of life through experiencing destinations, culture, and learning. /ppbr/ppWith loyalty to the customer, we follow the Golden Rule of travel: treat vacations like you want yours treated. Our team is dedicated to creating unique, once-in-a-lifetime tours, activities, and experiences — from Vatican tours to authentic cooking classes in Paris and everything in between. /ppbr/ppstrongThe Candidate /strong /ppbr/ppThe ideal candidate is a highly skilled and organized visual storyteller who knows how to turn travel experiences into compelling online content that sells. This person will own the photo and visual merchandising process, from planning shoots and briefing photographers to selecting images, shaping the product story, and improving the customer’s path to purchase. /ppbr/ppstrongResponsibilities /strong /ppbr/ppstrongVisual Storytelling Photography /strong /ppbr/pulliBuild a network of freelance photographers across Europe /liliBuild photography standards which create a visual theme for images across our platform /liliBuild pre-sets which create uniform theme of images /liliPlan and coordinate photoshoots for tours, experiences, destinations, and partner products. /liliSource, brief, manage, and evaluate photographers to ensure brand-quality visual assets. /liliCreate the visual storyline for each product, ensuring photos clearly communicate the experience, value, and customer expectations.



/li /ulpbr/ppstrongOnline Merchandising Product Presentation /strong /ppbr/pulliImprove product pages by AB testing the strongest images /liliSurvey customers and focus groups to identify what visual moment is needed to drive conversions /liliCollaborate with copywriters to match images with headlines and content /liliAudit live product pages to identify weak visuals, missing content, or unclear customer messaging. /liliLeverage AI (Claude) to audit images across our site and identify areas of improvement /liliPartner with Product, Marketing, CX, and Partner teams to ensure product pages are accurate, attractive, and conversion-focused. /li /ulpbr/ppstrongDesired Experience /strong /ppbr/pp4+ years working in e-commerce, online merchandising, content production, or visual marketing. /pp4+ Experience coordinating photoshoots, photographers, creative briefs, or visual asset production. /pp4+ Experience working with website content, product pages, travel products, or customer-facing sales content. /ppTourism, hospitality, marketplace, or travel industry experience is a plus. /ppbr/ppstrongDesired Skills /strong /ppbr/pulliFluent in English /liliProficient using AI and Adobe tools to improve images /liliExperience using Monday.com, Asana, or other project management tools /li /ulpbr/ppstrongWhat we offer: /strong /pulliPermanent Contract /liliSalary Range: RAL €35,000-€40,000 /liliMeal vouchers (€7 per day) in accordance with internal company policy /li /ulpbr/ppemAt The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law. /em /p

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