Digital Store E-Commerce Personalization Specialist
Pubblicato il 16-08-2026 - Qvc Italy in Milano
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.
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Your Opportunity, Your Team
The Digital Store E-Commerce Personalization Specialist supports QVC Italy and leads personalization and UX optimization activities across web and app improving customer experience, conversion, and digital performance.
Where You'll Work
This role is hybrid and require presence at our offices in Brugherio (MB) for several days each month (office days are predetermined and standard across the company).
This is a tempo pieno – permanent contract.
What You'll Do
Reporting to the Digital Store Manager, you will be responsible for:
End-to-End Personalization Ownership: leading the strategy, implementation,
and quality control of all digital stores personalization initiatives across the digital customer journey to improve customer experience, conversion and commercial performances.
Strategy & Test Coordination: partnering with Digital Store, Content, and A/B testing teams (locally and internationally) to build and coordinate personalization calendars and tailored customer experiences.
Scaling Tests & Uniqodo voucher promotion support: transitioning successful tests into daily operations supporting the Retention team with the Uniqodo platform to plan and deploy onsite voucher campaigns based on web promos or customer behavior.
Homepage & App Optimization: collaborating with the Store Programming and Trading teams to design personalization strategies for key pages (Homepage, Category pages, etc., and the App) to drive sales and category goals.
Segment & Platform Relevance: ensuring high-value, personalized content is delivered acr