ROUTE TO MARKET PROJECT LEAD
Pubblicato il 16-08-2026 - Carlsbergitalia in San Donato Milanese
Do you enjoy strategic and cross-functional projects, feel passionate about changes and transformation and are you a pivotal team player? And, above all, do you like beer and drinking responsibly? We are seeking someone highly motivated and business oriented to join our team Well Then read carefully because maybe we are looking for you.What you’ll be doingWe are looking for a Business Development talent who will lead strategic commercial transformation initiatives in Italy, with a strong focus on Route to Market (RTM), Commercial Analytics, and Commercial Excellence.This role will play a critical part in shaping the future commercial model of Carlsberg Italy by redesigning distribution strategies, improving execution effectiveness, strengthening analytical capabilities, and driving the adoption of key commercial processes and governance tools.
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You will work closely with Sales, Commercial Efficiency, Finance, People & Culture,
IT and the CEEI Region.Your activities will be focused on:Route to Market transformationLead the end-to-end design and implementation of the Route to Market (RTM) transformation program in Italy, ensuring full alignment with the company’s strategic prioritiesSupport the evaluation of the current RTM model and define the TO BEIdentify and unlock value across the distribution network by improving coverage, execution quality, cost-to-serve, and overall commercial effectivenessDefine clear RTM guidelines, governance, and execution standards, ensuring consistent implementation across regions and channelsPartner with Sales leadership to translate RTM strategy into actionable plans, targets, and field execution prioritiesLead the rollout of new RTM tools, processes, and KPIs, ensuring adoption and capability building within the commercial organizationManage complex, cross-functional projects involving Sales, Marketing, Finance,