Digital Marketing Manager
Pubblicato il 16-08-2026 - RapidFort in Roma
In this role, you will be a highly hands‑on contributor responsible for executing RapidFort’s digital marketing, state‑of‑art account‑based marketing, webinars, nurture, and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day‑to‑day execution, and driving measurable results.
Non si lasci sfuggire questa occasione: si candidi rapidamente se la sua esperienza e le sue competenze corrispondono a quanto descritto di seguito.
This is an execution‑first role where success is defined by your ability to build, launch, optimize and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time.
Responsibilities:
Architect, design, create, and implement/execute a state‑of‑the‑art Account‑Based Marketing (ABM) strategy and program
Generate personalized nurture programs (emails, social media, calls, etc.)
and sequences for inbound MQLs
Hands‑on Account‑Based Marketing Outbound campaign specialist
Create a curated targets for individuals within specific target accounts
Always‑on Campaigns
Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads
Marketing engine
Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities
BDR content, emails, scripts, snippets, and call strategies
Enable BDRs to know all of the content was downloaded, watched, selected, or viewed
Develop lead scoring strategy for CRM (HubSpot)
Matching ICP to buyer persona
Repurposing, rewriting, and retargeting content
Knowledge of ICPs and buyers inside and out
Responsible for all outbound sequences, timing, etc.
Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, mo