Paid Media Expert
Pubblicato il 16-08-2026 - ING Bank N.V. Milan Branch in Milano
Job Overview
At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line. This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth & Digital Sales Team.
Responsibilities
- Drive customer growth and commercial impact for Business Banking Italy through best‑in‑class paid media.
- Own the end‑to‑end performance strategy, from demand creation to conversion, across all paid channels.
- Combine strategic thinking, hands‑on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market.
- Collaborate closely with teams across data & analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.
- Own full‑funnel paid media strategy & commercial impact.
- Define and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact.
- Drive execution excellence across the full campaign lifecycle; ensure best‑in‑class set‑up, tracking, optimisation and continuous performance improvement across audiences, creatives and bidding strategies.
- Lead and challenge agency performance with clear governance.
- Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.
- Build a data‑driven and AI‑enabled performance engine; translate data into action, implement AI‑driven workflows and automation, and optimise the balance between smart automation and manual control.
- Drive experimentation, innovation & new channel growth; lead structured testing and scale new and emerging channels,
ensuring continuous innovation based on incremental value and future growth opportunities.
Qualifications
- 2‑5 years in paid media / performance marketing.
- Experience at a media agency is highly favoured.
- Deep and hands‑on experience with paid channels such as Google Ads, social platforms, display, programmatic and partnerships.
- Strong analytical mindset with the ability to translate data into clear actions and improvements.
- Affinity with automation and AI‑driven optimisation in marketing.
- Up‑to‑date with the latest trends in media.
- Entrepreneurial, pragmatic and decisive.
- Comfortable operating in a corporate environment, while moving at startup speed.
- Challenger mindset: aim high, iterate fast and remove blockers.
- Bachelor’s or master’s degree in (digital) marketing or related fields.
- Fluently in both English and Italian.
Working Conditions
- Contract: Permanent employment contract.
- Working hours: Tempo pieno (37 hours per week).
- Applicable collective labour agreement: National Collective Labour Agreement for employees in the credit sector (NCLA).
- Location: Milan.
- Annual base salary starting from €44,000.
- Variable remuneration in line with the applicable remuneration policies and linked to outcomes.
Benefits
- Flexible smart working.
- Competitive base salaries and performance‑based bonuses.
- Meal vouchers and corporate restaurant and bar.
- Health insurance and accident insurance.
- Pension fund and welfare plan.
- Diverse cultures & innovative mindsets.
- International environment and talent programme.
- Commitment to sustainability.
- Lots of training and development opportunities.
- Moments dedicated to physical and mental well‑being.
- Special day off on your birthday.
- Free water and coffee at the office.
EEO Statement
Our Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
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