Brand Programs
Pubblicato il 16-08-2026 - Levi Strauss in Milano
Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
About the Job
We are looking for a Senior Brand Programs & PR Specialist to support the execution of the Levi’s® brand and consumer strategy in Italy.
This role sits at the intersection of brand, PR, influencer marketing, and cultural engagement, with a strong focus on building and managing external relationships. You will help bring global brand priorities to life locally, create culturally relevant moments, and ensure Levi’s® maintains a strong and consistent presence across all consumer touchpoints - while supporting the internalization of PR and influencer activities.
This is a highly dynamic, hands-on role in a fast-evolving team, requiring both strong project management skills and an established external network across media, talent, and cultural stakeholders.
Key Responsibilities
Brand & PR Execution
• Support the delivery of the Levi’s® brand marketing strategy locally, aligned with Global and EU priorities
• Develop and execute seasonal PR, influencer, and engagement plans to drive awareness and conversion
• Partner with Channel Marketing to amplify campaigns across Retail, Wholesale, and E-commerce
PR, Influencer & External Relations
• Build and manage relationships with press, stylists, influencers, and cultural stakeholders
• Support the transition to an in-house PR model, leading direct conversations with media and partners
• Contribute to talent mapping and influencer strategy, ensuring alignment with brand values and aesthetics
• Prioritize and manage incoming requests (editorial, influencer, VIP) with strong business judgment
Events & Brand Experiences
• Plan and execute consumer events and brand activations (e.g. festiva