Head of Media
Pubblicato il 16-08-2026 - illycaffè in Milano
illycaffè is an Italian company founded in Trieste in 1933 with the mission to offer the best coffee to the world. We are globally recognized for our dedication to quality, innovation, and sustainability.
We are looking for an experienced and strategic Head of Media & Content to lead the development and execution of integrated communication, media and content strategies across all consumer touchpoints, at global level.
This role is responsible for driving brand visibility, engagement and commercial performance through the orchestration of online and offline content initiatives, ensuring a consistent and consumer-centric brand experience across global and local channels.
Working closely with cross-functional teams including Brand, Product Marketing, Retail and eCommerce, the successful candidate will define communication priorities, optimize media investments and establish best-in-class standards for content distribution and campaign execution.
Key Responsibilities
Integrated Communications & Content Strategy
- Define,
develop and execute integrated communication and content marketing strategies across the entire customer journey;
- Lead the creation, orchestration and distribution of brand campaigns and commercial content across digital and offline channels;
- Ensure consistency of messaging and brand positioning across all consumer touchpoints;
- Coordinate communication plans and campaign activations to maximize impact and efficiency.
Advertising & Media Management
- Lead the planning, implementation and optimization of online and offline media and advertising strategies for the Italian market;
- Oversee media investments to maximize effectiveness, reach, engagement and return on investment;
- Collaborate with external media agencies and strategic partners to ensure high-quality execution and innovation;
- Monitor campaign performance, identify optimization opportunities and implement data-driven recommendations.
Cross-Functional Leadership
- Partner with Brand,