Technical and Marketing advisor_ Italy
Pubblicato il 16-08-2026 - Rainbow Agro in Italia
The Technical Marketing Advisor is responsible for supporting the commercial development and strategic positioning of Rainbow’s product portfolio in the Italian marketthrough technical expertise, market intelligence and marketing activities.
The role acts as a key interface between European Technical and Portfolio Management, Sales Teams, Distribution Channels and External Stakeholders, ensuring the effective execution of technical and marketing strategies aligned with company objectives.
The Technical Marketing Advisor contributes to the growth of the business by strengthening customer relationships, improving market positioning, supporting product value communication and generating actionable market insights
Job Description
Key Responsibilities
Technical & Product Positioning
- Collaborate closely with European Technical and Portfolio Managers to define and implement technical and marketing positioning strategies for products and crop segments.
- Support the adaptation of European technical strategies to the Italian market dynamics and crop needs.
- Develop technical value propositions and product positioning versus competitors.
- Provide technical support to the commercial organization and distribution network.
Technical Meetings & Customer Engagement
- Plan, organize and manage technical meetings with:
- Key Customers
- Distribution partners
- Stakeholders
- Rainbow sales network
- Deliver technical presentations, training sessions and product updates.
- Support customer development activities through technical consultancy and market expertise.
- Strengthen long-term relationships with strategic partners and key decision makers.
Marketing Campaign Management
- Plan and coordinate national marketing campaigns across the Italian distribution channel.
- Draft and manage the Annual National Campaign Plan.
- Coordinate both direct and indirect marketing activities.
- Contribute to the preparation and development of:
- Technical brochures
- Campaign materials
- Comm