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General Manager

Pubblicato il 17-08-2026 - ASBC Italia in Milano

General Manager (Bang & Olufsen luxury audio products stores)

About the Role: The General Manager of ASBC Italy plays a pivotal role in sustainable and profitable sales growth, exceptional customer experiences, and premium services across all Lines of Business (LOB) of Bang & Olufsen.

Mission

To lead, coordinate, and continuously enhance the performance and collaboration of all functions within the business unit. Foster a culture of engagement, excellence, and accountability. Represent the company to authorities, clients, and strategic partners. Act as a brand ambassador for B&O; in the region and ensure successful execution of business plans submitted to group management.

Key Responsibilities
- Strategic & Commercial Growth - Designed and executed a unified omnichannel strategy (retail, e-commerce, B2B), driving significant growth of the B&O; Stage business and elevating customer experience across all touchpoints.
- Operational Excellence - Established and optimized KPIs, SOPs, and inventory processes to ensure efficiency, profitability, and best-in-class service standards.




- Team Leadership & Culture - Recruited, developed, and led high-performing teams, fostering a results-driven, inclusive, and customer-centric culture.
- Market Development & Brand Activation - Expanded omnichannel presence, launched premium events for HNWIs, and executed integrated marketing to strengthen brand visibility and loyalty.
- Governance & Strategic Reporting - Ensured compliance, operational integrity, and data-driven reporting, actively contributing to strategic and financial planning at the corporate level.

Requirements
- Minimum 5 years of Commercial/General Management experience in premium/luxury/consumer electronics/furniture retail business.
- Demonstrated success in growing brand equity and sales through strategic planning and operational execution.
- Proven ability to lead, inspire, and manage teams across diverse functions and geographies.
- Deep understanding of luxury/p

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