Category Specialist
Pubblicato il 17-08-2026 - Gbfoods in Milano
At GBfoods STAR we offer culinary solutions in several countries in our European region, with presence in 8 countries, with more than 28 recognized brands and local brands, including Gallina Blanca, Erasco, Liebig, Star, D&L;, Grand'Italia and Blå Band, among others.
Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.
Today, with a turnover of around 1,4 billion euros and a team of around 3.600 people, we are the preferred choice of millions of consumers.
We are now looking for a Category Specialist to join our Trade Marketing team. The incumbent will be responsible for: Support the development of the assigned category by transforming data and insights into concrete commercial recommendations, contributing to the optimization of key growth levers: distribution, assortment, pricing,
and promotions in the office of Milan.
Key Responsibilities
- Insight Generation & Performance Tracking
- Build and structure periodic sell-in and sell-out analyses by area, channel, and customer
- Identify performance drivers and growth opportunities, translating them into actionable recommendations
- Optimization of Commercial Levers
- Monitor the effectiveness of promotional initiatives (baseline vs. incremental, promo pressure, ROI)
- Analyze execution and shelf quality, contributing to the definition of category guidelines
- Category Strategy Support
- Contribute to the definition of the category vision (assortment, shelf layout, distribution, promotions)
- Identify gaps and propose corrective actions based on market evidence
- Distribution Development & Innovation
- Support the launch of new products (distribution plans, channel/customer priorities)
- Identify opportunities to optimize t