Senior Retail Marketing Specialist
Pubblicato il 17-08-2026 - JD SPORTS FASHION in Milano
Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omni-channel retailer. We welcome individuals from all backgrounds to join us in shaping the future of the industry.
This isJD Sports
As our flagship brand, JD Sports is the industry leader in urban style, seamlessly combining physical and digital retail to give a compelling consumer proposition. We offer an elevated shopping experience, blending globally recognized brands like Nike and Adidas with strong, exclusive private labels. We are a fast-paced, fearless, and ambitious team—are you in?
Role Overview
The Senior Retail Marketing Executive takes full strategic and operational ownership of the planning, execution, and financial control of retail marketing campaigns across the JD store network. This role serves as a senior subject matter expert within the department,
responsible for optimizing the end-to-end campaign pipeline — from initial asset planning to final in-store implementation.
Key Responsibilities
- End-to-End Campaign Management: Plan and manage the lifecycle of retail marketing campaigns, including the full coordination of distribution lists, store allocations, print production, and dedicated budgets.
- Store Request Governance: Review, evaluate, and approve marketing material and localized campaign orders placed by the store network.
- Platform Management: Take full ownership of managing the internal marketing platform designed for campaign workflow tracking and collateral allocation.
- Asset & Inventory Control: Maintain fully updated databases regarding store layout capacities, in-store marketing support, and promotional material inventories.
- Technical Sourcing: Demonstrate an advanced understanding of POSM (Point of Sale Materials) and print manufacturing processes to continuously identify and