Brand Specialist – Italy
Pubblicato il 17-08-2026 - Pharmanovia in Roma
Rome, Latium, Italy (Hybrid role: 3 days office, 2 days home per week)
Non aspetti a candidarsi dopo aver letto questa descrizione: per questa occasione è previsto un elevato volume di candidature. About The CompanyPharmanovia is a fast-growing global speciality pharmaceutical company with a portfolio of over 20 brands across more than 160 markets. Our mission is to improve patient health globally by revitalising niche, trusted medicines across our core therapeutic areas: Cardiovascular, Oncology, Endocrinology and Neurology. With over 300 employees across 29 nationalities and offices in Europe, the Middle East, Asia, and Australia, we are committed to quality, innovation, and the responsible management of the lifecycle of established medicines.
About The RoleAs a Brand Specialist supporting product launches in Southern Europe, you will focus on Italy and Spain, working closely with internal teams to foster a collaborative environment and ensure successful launches.
Responsibilities
- Product Launch Support:
- Act as the primary regional marketing lead for Italy and Spain,
aligning global strategy with local market needs.
- Plan and execute global product launches, contributing market insights and competitive intelligence to inform brand strategy.
- Coordinate launch readiness activities to meet timelines and deliverables.
- Represent local market needs in regional meetings.
- Execute the tactical delivery, localisation, and execution of global brand plans across all channels.
- Promotional Materials And Programs:
- Adapt and localise promotional materials in line with global guidelines.
- Develop local brand plans and support key tactical initiatives (e.g., sales tools, digital programs, events).
- Validate key product messages for effective localisation.
- Manage the asset approvals and compliance process in line with regulatory requirements (e.g., AIFA/EFPIA guidance).
- Collaborate with external agencies to develop and print materials.
- Sales Force Excellence