Field Marketing Manager Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gbmhz

WHY WE NEED YOU? Continui a leggere per scoprire di cosa avrà bisogno per avere successo in questa posizione, incluse competenze, qualifiche ed esperienza.Our growth is driving us to strengthen our Marketing team to support Scaleway's ambitious growth strategy in Italy.
Your mission will be to own and execute the field marketing strategy for Italy in order to drive tangible revenue impact, shape market momentum, and accelerate market share across cloud, AI infrastructure, and sovereign digital services.
YOUR DAILY ROUTINE
- Own and execute the field marketing strategy for Italy aligned with European GTM priorities
- Adapt global campaigns, messaging, and product launches into locally relevant initiatives
- Partner with local Sales teams (Account Executives & BDRs) to drive pipeline generation and deal influence
- Collaborate with Iliad as a key go-to-market partner to build and deliver co-marketing plans
- Plan and execute events, executive programs, partner activations, and account-based initiatives




- Support the localization of marketing content to ensure strong regional relevance
- Coordinate logistics, agencies, and vendors in collaboration with central Design, Product Marketing, Communications, and Marketing Operations
- Track and report on field marketing performance using shared KPIs and OKRs defined at HQ
- Share regional insights, learnings, and best practices with HQ to help scale frameworks
- Continuously test and optimize new marketing formats and approaches to improve efficiency

ABOUT YOU HARDSKILLS:
- 5+ years of experience in Field Marketing or Demand Generation within the tech, cloud, SaaS, or infrastructure ecosystems
- Hands‐on experience with marketing and CRM tools (HubSpot, Salesforce, Marketo, Livestorm)
- Good working knowledge of design tools and experience briefing creative teams effectively
- Ability to understand and engage with technically complex cloud and AI products and terminology
- Professional fluency in Italian and English; French

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gbmhz