Senior Associate, Strategy
Pubblicato il 17-08-2026 - Altro in Milano
About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world‐class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‐driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
You will be at the heart of our projects, actively driving strategic growth for both new and existing clients, playing a pivotal role in interpreting market scenarios, identifying opportunities, and navigating challenges to build robust strategic platforms.
Your work will directly fuel media planning, content creation and performance marketing,
overseeing communication strategies from research and analysis to final execution.
Collaborating with internal and external stakeholders, you will deliver comprehensive strategic solutions, ensure high-quality and consistent deliverables, and support the team in prioritising key project decisions.
Skills and Experience
Conduct in‐depth market and brand analysis to define powerful insights, driving strategic recommendations
Manage communication strategies and insights across all media, working on and with clients' data and people in marketing, media and content
Foster insight generation, cultural narratives and creative media solutions
Define strategic directions and integrated communication platforms that inspire and fuel creative ideation media opportunities across channels
Client management
Strong teamwork and collaboration skills
Proficiency in written and spoken English
4 years of experience as a Strategic Planner, with a strong focus on strategy and media plann