Marketing, Communication
Pubblicato il 17-08-2026 - Hesperia group in Firenze
Location
Florence, IT Italy
Department
Marketing
What will be your mission?
As Marketing, Communications & Social Media Manager you will lead the hotel’s full marketing, PR, and digital strategy—boosting brand visibility, driving revenue, and strengthening customer engagement.
Marketing Strategy & Budget
- Develop and execute the full Marketing & PR Plan with GM, PR & Brand teams.
- Ensure alignment with global brand initiatives and guidelines.
- Manage budget, forecasting, payments, ROI analysis, and market research.
Campaigns, Branding & Creative
- Run or oversee creative campaigns to grow brand awareness, sales, and loyalty.
- Act as Brand Guardian across all touchpoints.
- Produce marketing materials, collaterals, merchandise, and stationery with external partners.
- Lead promotional campaigns and hotel/F&B; packages.
- Oversee photo/video shoots with HQ approvals when required.
Content & Digital Marketing
- Create and manage content for the hotel website, social media, and paid media campaigns.
- Conduct ongoing audits of online/offline platforms.
- Handle copywriting and short translations (EN IT).
- Manage social media channels (IT/EN), community engagement, influencer selection, and UGC/paid collaborations.
PR, Partnerships & Media
- Implement the hotel’s PR plan: write press releases, coordinate media relations activities.
- Organize national/international press trips, visits, and journalist/influencer hosting.
- Build partnerships with brands, airlines, events, tourism bodies, institutions, and local organizations.
Events & Activations
- Plan and oversee all hotel events and Gastro outlet activations, including communication and logistics.
- Support execution in coordination with internal teams.
Qualifications
- Bachelor’s Degree in Marketing or Communications.
- Mandatory hospitality experience; luxury/tourism/gastronomy a plus.
- Strong planning and organizational skills; strategic thinker.
- Service‑oriented with strong aesthetics and creativity.
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