Web Analyst
Pubblicato il 17-08-2026 - Altro in Milano
Activities: As a Digital Analyst, you will turn use behaviour and funnel data into clear, actionable insights that drive continuous conversion improvement across our web & app channels both in acquisition and in-life.
You will work in a multidisciplinary team of analytics, performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
Acquisition funnel analysis identifying drop off points and opportunities for improvements
Co-hold tracking/tagging strategy through fundamentals (events, conversions) and implementation
Translate data and behavioral insights into clear actionable recommendation for the Content Marketing Specialists
Partner with the performance and commercial leader to analyse paid traffic quality and its impacts on downstream conversion
Build and maintain recurring dashboards and reporting track funnel health and conversion KPI's over time
Support the design of A/B tests by providing data data backend hypothesis and post test analysis
Experience of at least 5 years in the role
Ability to manage critical situations through good decision-making skills
Degree in field Digital Marketing, Statistics, Engineering, Economics
Knowledge of the English language
Knowledge of analysis in user digital behaviour (APP&WEB;)
Knowledge of the following software: Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
Contract offer: Full time (37 hours per week)
Variable remuneration: in line with the applicable remuneration policies(with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)
That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.
The benefits of joining ING In addition to being a part of a great team, working in a fun and innovative environment, we offer:
Flexible Lavoro da remoto
Competiti