Digital Transformation Business Partner – Sales

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gczm3

About the Role
As the Digital Transformation Business Partner – Sales & Marketing (DTBP S&M;) (f/m/d), you act as the strategic and operational link between Sales & Marketing and the Information Office for the successful digital transformation implementation. You translate commercial business needs into digital solutions, optimize end-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms.
You serve as a strategic partner, process optimizer, effective implementer and change agent across Sales & Marketing and its cross-functional interfaces.
Key Responsibilities
- Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities.
- Identify opportunities to digitalize and streamline end-to-end commercial processes (e.g., lead-to-order, order-to-cash, campaign execution, customer journey orchestration).
- Manage digital transformation projects from planning to delivery (scope, time,



budget), ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager.
- Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis).
- Maintain effective communication, stakeholder alignment, and successful change adoption across all involved teams.
- Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness).
- Ensure secure data collaboration with external partners.
- Promote compliance, quality, safety, sustainability, and CSR guidelines.

Qualifications
- Degree in Business Administration, Information Systems, Marketing, or related field.
- Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis.
- Strong understanding of Sales & Marketing processe

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gczm3