Marketing Ads Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gddj6

What will you do?
Paid campaigns and media strategy
You'll independently manage paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, from setup to daily monitoring. You'll define the media budget allocation strategy in collaboration with the team, identifying the most effective channels and formats for each objective. You'll plan A/B tests on audiences, creatives, and messaging to continuously optimize performance.
Content and creativity for ads
You'll independently create copy and concepts for campaigns, ensuring consistency between message and visuals. You'll adapt tone and format to different channels and audiences, while maintaining brand identity. You'll also produce basic graphic and video assets for ads, leveraging AI and design tools.
Analysis and reporting
You'll monitor KPIs and performance metrics (CPA, ROAS, CTR, conversion rate), producing clear and actionable reports. You'll translate data into concrete insights to guide the team's strategic decisions.
AI and automation
You'll integrate artificial intelligence tools into your workflows:



from generating creative and copy variants, to predictive performance analysis, to automating repetitive tasks. You'll stay up-to-date on the evolution of AI tools applied to marketing and actively propose new solutions.
Who are we looking for?
Experience managing paid campaigns on at least two of Google, Meta, LinkedIn, and TikTok
In-depth knowledge of the main ads managers and related analysis tools
Ability to define and manage media budgets
Familiarity with generative AI and automation tools applied to marketing
Good command of Google Analytics, Google Tag Manager or similar tools
Excellent knowledge of Italian and good knowledge of English
Skills that make the difference
Data-driven mindset and results orientation
Ability to work on multiple campaigns and channels simultaneously
Curiosity and proactivity in exploring new tools and approaches
Attention to detail in budget management and reporting
Cle

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gddj6