Digital Marketing Intern

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gdjpj

We are looking for a highly motivated Digital Marketing Intern to join Beiersdorf Italy's Marketing Services Department in Milan.
Responsibilities
Support management of digital channels (Paid Social, Search, Programmatic): track key performance indicators (KPIs), review campaign settings across platforms, and summarize final results
Collaborate with Category Marketing Team to review digital campaign assets, tracking URLs, and asset taxonomy
Analyze and report on campaign performance, identifying potential issues and suggesting optimization strategies
Assist in development and review of social media PEDs for the company's main social media platforms
Conduct website analysis to identify results, areas for improvement and potential issues
Qualifications
BA/MA degree in Economics, Communication, Marketing, Digital Media




Previous experience in the digital field would be a plus (preferably from a consultancy, a large company or a media agency)
Previous experience in the cosmetics industry would be a plus
Strong analytical skills, with a particular focus on data analysis and knowledge of tools such as Excel, Google Sheets, etc.
Interpersonal skills: proactivity with a positive attitude, problem‐solving mindset, organizational skills, adaptability, flexibility, and a strong sense of responsibility
Knowledge of tools such as Google Analytics, Google Ads, DV360, Facebook Business Manager, TikTok Ads, and Amazon Marketing Services is a plus
Languages: fluency in both Italian and English
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gdjpj