Field Marketing Manager Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gds6o

WHY WE NEED YOU?
Our growth is driving us to strengthen our Marketing team to support Scaleway's ambitious growth strategy in Italy.
Your mission will be to own and execute the field marketing strategy for Italy in order to drive tangible revenue impact, shape market momentum, and accelerate market share across cloud, AI infrastructure, and sovereign digital services.
YOUR DAILY ROUTINE
Own and execute the field marketing strategy for Italy aligned with European GTM priorities
Adapt global campaigns, messaging, and product launches into locally relevant initiatives
Partner with local Sales teams (Account Executives & BDRs) to drive pipeline generation and deal influence
Collaborate with Iliad as a key go-to-market partner to build and deliver co-marketing plans
Plan and execute events, executive programs, partner activations, and account-based initiatives
Support the localization of marketing content to ensure strong regional relevance
Coordinate logistics, agencies, and vendors in collaboration with central Design, Product Marketing, Communications, and Marketing Operations




Track and report on field marketing performance using shared KPIs and OKRs defined at HQ
Share regional insights, learnings, and best practices with HQ to help scale frameworks
Continuously test and optimize new marketing formats and approaches to improve efficiency
ABOUT YOU
HARDSKILLS:
5+ years of experience in Field Marketing or Demand Generation within the tech, cloud, SaaS, or infrastructure ecosystems
Hands‐on experience with marketing and CRM tools (HubSpot, Salesforce, Marketo, Livestorm)
Good working knowledge of design tools and experience briefing creative teams effectively
Ability to understand and engage with technically complex cloud and AI products and terminology
Professional fluency in Italian and English; French is a plus
SOFTSKILLS:
Strong interpersonal and communication skills for matrix, international environments
Commercial alignment with the ability to collaborate effectiv

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gds6o