Digital Store E-Commerce Personalization Specialist
Pubblicato il 17-08-2026 - Mezzi di comunicazione / TV / Radio in Brugherio
Digital Store E-Commerce Personalization Specialist Supports QVC Italy and leads personalization and UX optimization activities across web and app to improve customer experience, conversion, and digital performance.
Where you'll work This full-time permanent role is hybrid, requiring presence at our offices in Brugherio (MB) for several days each month.
Responsibilities End-to-end personalization ownership: lead the strategy, implementation, and quality control of all digital store personalization initiatives.
Strategy & test coordination: partner with Digital Store, Content, and A/B testing teams locally and internationally to build and coordinate personalization calendars.
Scaling tests & Uniqodo voucher promotion support: transition successful tests into daily operations and support voucher campaigns.
Homepage & app optimization: collaborate with Store Programming and Trading teams to design personalization strategies for key pages and the app.
Segment & platform relevance: ensure high‐value personalized content is delivered across all platforms, tailored to specific customer segments.
Approval & performance analysis: serve as final sign‐off authority and analyze & report weekly test results.
Team guidance & tool improvement: mentor team members and improve processes and strategies.
Qualifications Bachelor's degree in Digital Marketing or a related field.
3–5 years solid experience in similar roles within a digital environment, ideally in a multichannel or e‐commerce personalization setting.
Hands‐on experience with Adobe Target and Adobe Analytics.
Strong understanding of CRO, UX, and personalization with ability to optimize the customer journey.
Commercial and analytical mindset; interpret key digital KPIs such as Conversion Rate, Session Rate, Bounce Rate, and CTR.
Excellent knowledge of Adobe Analytics, Adobe Target, Tableau, and Excel; AEM tool is a plus.
Ability to work effectively across functions in a fast‐paced digital environment.
Strong planning, organ