Trade Advocacy Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7geist

Location and contract

The person has to be based in Firenze. The assigned area is: Bologna,

Pisa, Lucca, Versilia, Elba and Resistente dei Marmi.

The contract is through a temp agency (agenzia di somministrazione).

Role Overview

The Trade Advocacy Specialist is responsible for achieving KPIs related to building relationships with On-Trade outlets, driving volume rotation through brand activations, menu placement and training for our focus brands. They will act as the key field contact for the Sales team across the full brand portfolio.

Within the assigned area, they will coordinate and support the customer in the execution of qualitative and consistent Brand Experiences to consumers in brand-fit venues. This includes running Brand Education for both Bartenders and Wholesalers (WHS) and providing consultancy on drink list creation to position our portfolio brands as the first choice. Additionally, they will contribute to executing WHS Trade Events and Trade Fairs within their geographical area.

As the Trade Advocacy Specialist, they must possess strong spirits,



product knowledge and mixology skills, leveraging existing trade relationships to act as an expert among professionals.

They will manage the assigned tools to hit both qualitative and quantitative objectives, ensuring proper performance monitoring and evaluation. Daily routines and strategic direction will be supported and driven by the Trade Advocacy Manager.

Building Relations & Advocacy

Build long-term relationships with key stakeholders by delivering value-added visits, providing brand training, and offering drink list consultancy to outlet crews.

Support online communication via social media (following pre-established guidelines and formats) and participate in Trade Fairs within the assigned area to engage professionals and build advocacy.

Use strong interpersonal skills to trigger enthusiasm for the brands, conducting frequent staff training for bartenders at the outlet level and showcasing drink

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7geist