Solutions Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gemqi

ABOUT US

Bonfiglioli is a worldwide designer, manufacturer and distributor of a complete
range of gearmotors, drive systems, planetary gearboxes and inverters, which
satisfy the most challenging and demanding needs in industrial automation,
mobile machinery and renewable energy.
Established in 1956, Bonfiglioli operates worldwide in 20 countries and 18
production facilities, with a wide network comprising 550 distributors and over
5.000 employees.
Excellence, innovation and sustainability are the drivers behind our growth as a
company and team.

We are seeking a Solutions Marketing to join our team in Calderara di Reno (BO).

MISSION

In this role, you will be part of the Solutions Marketing area, responsible for
developing and executing the BU’s product marketing strategy, defining value
propositions, creating marketing materials, and supporting the Sales Team.

MAIN RESPONSIBILITIES

Market Analysis & Product Positioning

* Analyzes and monitors global market, technology, competitor, and customer
trends related to solutions.




* Defines and applies analytical tools to assess market segmentation and the
positioning of products and solutions.
* Identifies new market opportunities within BU sectors and drives continuous
improvement initiatives.
* Collaborates with product Project Management and Product Lifecycle Management
to shape the product and solution roadmap by translating customer needs and
value insights.

Communication & Promotion

* Implements the product communication strategy across markets and sectors,
ensuring consistent messaging.
* Develops and adapts key messages for events, trade shows, and various
communication channels.
* Collaborates with Sales, Product Management, and Marketing teams to update
commercial materials such as catalogues and website content.
* Supports Sales in creating sector-specific tools (presentations, guidelines,
competitive guides) to emphasize product value, customer benefits, and market
insights.
* Oversees the preparation of

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gemqi