Marketing Manager Job Details | lectrasa

17 ago - Italia
Experteer Italy

Experteer Overview In this Marketing Manager role, you will orchestrate the regional marketing plan to drive pipeline, growth, and account penetration, with a focus on fashion manufacturing and cross-portfolio support. You will partner with Sales, Customer Success, and other GTM teams to localize assets, optimize the buyer journey, and boost demand and advocacy. You'll track KPIs, optimize actions, and manage regional budgets to maximize ROI. This is a hands‐on, strategic role in a global tech‐enabled company shaping the digital transformation of its customers.Retribuzione / Benefits
- Define, plan and manage the regional marketing plan aligned with business priorities
- Collaborate with Go-To-Market teams (Sales, Customer Success) to ensure alignment and execution
- Localize and deploy corporate marketing assets to optimize the buyer journey
- Support demand generation and account‐based initiatives to improve reach and engagement
- Collaborate on solution launches ensuring readiness and market impact
- Develop customer success stories and advocacy assets with Sales and CS
- Plan,



execute and report marketing activities with clear outcomes and lessons learned
- Track KPIs and trigger corrective actions when performance deviates
- Assist regional budget planning with disciplined spend and ROI focus
- Coordinate with internal and external stakeholders to ensure consistency across events and digital activities
- Identify opportunities to improve processes, tools and collaboration models for efficiency

Responsabilità
- B2B marketing background
- 10-12 years of experience in marketing for an international company
- Degree in Marketing, Communications or related field
- Ability to work independently and in teams
- Hands‐on with strategic capability and operational flexibility
- Creative and innovative xrdztoy mindset
- Ability to manage timelines and budgets under pressure
- Strong communication, presenting and networking skills
- Experience with CRM and Marketing Automa

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