Director-brand marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gf9qh

Core Responsibilities Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and executing holistic marketing strategy and plans for some of key initiatives/projects assigned Drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives Pursue Market/Client Understanding and fully utilize data for everything we do Client-centric Marketing Strategy & Plan Lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan's business and its various aspects (competition, target clients, products, communication, etc.) Translate consumer and data insights into brand action plans that can generate a positive impact on business results Develop annual marketing plan inclusive of media,



production and operation of advertising and other marketing communication programs Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners Media Planning, Execution & Effectiveness Evaluation Develop annual marketing budget plan, review monthly and manage it on a day-to-day basis Lead planning and delivery of Tiffany Japan's media plan in alignment with the company's business strategy and priorities Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs – Media mix to include all formats an

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gf9qh