Channel Trade Marketing Manager On Trade

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gfbui

Ready to join Pernod Ricard, the world’s the #1 premium spirits organisation with the industry’s most comprehensive and diversified portfolio of premium brands including 18 of the world’s top 100 spirits brands? As Créateurs de Convivialité, our purpose is to inspire authentic moments of sharing through our iconic brands, including Absolut Vodka, Jameson Irish Whiskey, and Martell Cognac, sold in over 160 countries. “Conviviality” is our secret ingredient, poured into everything we do, and rooted in every one of us who works here. Collective spirit drives our success, empowering you to craft your path and bring your authentic self to every occasion.
If you recognize yourself in the description below, don’t wait to apply
Role scope
The Channel Trade Marketing Manager On Trade is responsible for designing and delivering the channel activation strategy across the Pernod Ricard portfolio. Acting as the key Trade Marketing reference for Brand Marketing and Procurement, the role ensures brand strategies are translated into effective trade executions.



This includes defining trade touchpoints, developing impactful POS materials, designing incentives and promotional mechanics, and driving brand visibility across all segments, from premium to ultra-premium.
Main activities
Brand-to-channel translation & touchpoint strategy
- Act as Trade Marketing reference for Brand Managers, ensuring alignment on brand strategies and investment cycles.
- Define and map optimal trade touchpoints across brand clusters (core, premium, high-end).
- Drive the localization and amplification of national campaigns and key events within the On-Trade channel.
- Develop product catalogues and sales toolkits to support Customer Trade Marketing and Sales teams.

POSM development, sourcing & brand identity
- Lead the end-to-end development of POS materials and visibility assets.
- Optimize tools across brands with an efficiency and effectiveness mindset.
- Collaborate with Procurement on vendor managemen

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gfbui