Main Responsibilities: Providing RTM framework and proposal. Providing sales analysis and reporting tools. Building and improving sales processes, sales operation systems and policies. Acting as a project manager on sales projects coordinating all parties involved (i.e. Route to Market project, PDA project, Web-selling ...). Route to Market Strategy Planning, Evaluation, and Monitoring Provincial/city Data Review & Diagnosis: Conduct Yearly/quarterly deep-dive reviews on provincial and city-level performance data to identify under/over-performing pockets, diagnose root causes, and provide fact-based recommendations to support sales team in evaluating regional proposals. Support the Team in translating the RTM roadmap (city/Province, channel, trade coverage) into actionable penetration plans, including channel prioritization, resource allocation templates, and milestone tracking. Investment Modeling & Scenario Simulation: Build and maintain financial models to simulate RTM investment scenarios (human resources, financial tools, system enablers)

based on business strategy plans; quantify ROI and trade-offs for different city/channel coverage options. Value Chain Facilitation (Direct vs. Indirect): Design, model, and facilitate the value chain economics for channels—mapping trade margins, and promotional investment flows across Direct and Indirect models—to minimize cross-channel conflict and to facilitate alignment with cross function like Revenue management, Finance and supply chain etc. Sales Force Productivity Analytics: Partner with SFM team (already in place) to analyze sales force productivity metrics (coverage ratio, call frequency, strike rate, territory efficiency); identify improvement opportunities and feed insights into territory planning and incentive design. Onboarding & Process Optimization: Run and continuously improve the new distributor onboarding process—ensure seamless integration with operation team. Direct vs. Indirect Conversion Modeling & Decis

Rtm manager

Addetta alle Vendite Calzature - Roma Eur

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