Public Relations Coordinator
Pubblicato il 17-08-2026 - Taller Marmo in Milano
We are looking for an experienced and strategically minded Global Public Relations Manager to lead global public relations and brand communications for our growing luxury womenswear brand.
The ideal candidate combines a strong international network within the fashion industry with a deep understanding of luxury brand positioning, media relations, celebrity and VIP strategy, and cultural storytelling. This role requires a highly proactive professional capable of driving impactful communication initiatives while elevating brand visibility across key global markets.
KEY RESPONSIBILITIES
Develop and execute global PR and communication strategies aligned with brand vision, positioning, and business objectives
Lead relationships with top-tier fashion editors, journalists, stylists, celebrities, influencers, VIPs, and key industry partners
Oversee all press activities including fashion shows, presentations, events, product launches, press days, and showroom management
Drive international media outreach and secure high-impact editorial coverage across print, digital, broadcast,
and social platforms
Define and manage VIP and celebrity dressing strategies in alignment with brand image and seasonal priorities
Identify strategic partnership opportunities to strengthen brand awareness and cultural relevance internationally
Collaborate closely with Marketing, Social Media, E-commerce, Sales, and Creative teams to ensure consistency across all communication channels
Supervise the creation of press materials, brand presentations, media kits, and communication assets
Monitor media performance, industry trends, and competitor activity, providing insights and strategic recommendations
Manage PR budgets, agency relationships, and external partners where applicable
Support and mentor junior team members while fostering a collaborative and high-performance environment
REQUIREMENTS
~7+ years of experience in PR and communications within luxury fashion or lifestyle brands
~ Established