Technical and Marketing advisor_ Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gi0lf

ppThe Technical Marketing Advisor is responsible for supporting the commercial development and strategic positioning of Rainbow’s product portfolio in theb Italian market /bthrough technical expertise, market intelligence and marketing activities. /ppThe role acts as a key interface between European Technical and Portfolio Management, Sales Teams, Distribution Channels and External Stakeholders, ensuring the effective execution of technical and marketing strategies aligned with company objectives. /ppThe Technical Marketing Advisor contributes to the growth of the business by strengthening customer relationships, improving market positioning, supporting product value communication and generating actionable market insights /ph3Job Description /h3h3Key Responsibilities /h3h3Technical Product Positioning /h3ulliCollaborate closely with European Technical and Portfolio Managers to define and implement technical and marketing positioning strategies for products and crop segments. /liliSupport the adaptation of European technical strategies to the Italian market dynamics and crop needs. /liliDevelop technical value propositions and product positioning versus competitors. /liliProvide technical support to the commercial organization and distribution network. /li /ulh3Technical Meetings Customer Engagement /h3ulliPlan, organize and manage technical meetings with: /liliKey Customers /liliDistribution partners /liliStakeholders /liliRainbow sales network /liliDeliver technical presentations, training sessions and product updates. /liliSupport customer development activities through technical consultancy and market expertise. /liliStrengthen long-term relationships with strategic partners and key decision makers. /li /ulh3Marketing Campaign Management /h3ulliPlan and coordinate national marketing campaigns across the Italian distribution channel. /liliDraft and manage the Annual National Campaign Plan. /liliCoordinate both direct and indirect marketing activities. /liliContribute to the preparation and development of:



/liliTechnical brochures /liliCampaign materials /liliCommercial support tools /liliMonitor and measure campaign effectiveness and return on investment. /li /ulh3Stakeholder Management /h3ulliIdentify and manage relationships with technical and institutional stakeholders. /liliBuild strong connections with: /liliTechnical organizations /liliAgronomic influencers /liliKey customer technical structures /liliRepresent the company during technical events, field activities and industry meetings. /li /ulh3Competitor Analysis /h3ulliMonitor competitors’ product portfolios and field marketing activities. /liliAnalyze competitive positioning, pricing strategies and market approaches. /liliProvide periodic competitive intelligence reports to management and sales teams. /li /ulh3Market Crop Analysis /h3ulliAnalyze market trends, crop evolution and consumption data. /liliProvide periodic reporting on: /liliCrop trends /liliBusiness opportunities /liliRisks and market developments /liliSupport strategic decision-making through data-driven insights. /li /ulh3Required Qualifications /h3ulliDegree in Agriculture, Agronomy, Crop Protection or related scientific field. /liliStrong knowledge of crop protection products and Italian agricultural market. /liliExperience in technical marketing, agronomy or product management within the agrochemical/agriscience industry. /liliGood understanding of Italian distribution channels and farming dynamics. /liliFluent Italian and good English communication skills. /liliStrong analytical and presentation skills. /liliAvailability to travel across Italy. /li /ulh3Preferred Skills /h3ulliStrategic thinking and business orientation. /liliStrong communication and influencing capabilities. /liliAbility to work cross-functionally in an international environment. /liliHigh level of autonomy and organizational skills. /liliExperience with market data analysis tools (e.g. GRIF or equivalent market panels). /liliCustomer-oriented mindset with strong relationship management capabilities. /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gi0lf