SeniorB Lead Generation

17 ago - Milano
RDPeople

For one of our leading consulting client, were looking for a senior Lead Generation & Outbound Marketing consultant to support and scale B2B acquisition initiatives for our clients and internal growth.

This is a true consulting role: high autonomy, outcome-driven, and focused on qualified pipeline impact — not task execution under supervision.

What youll work on

- Design and implement B2B lead generation strategies with a strong outbound focus
- Build and optimize multichannel outreach systems (email, LinkedIn, CRM workflows)
- Define ICPs, segmentation logic, and lead qualification frameworks
- Improve funnel performance: lead quality, conversion rates, and pipeline contribution
- Audit and optimize existing client acquisition systems
- Translate business goals into concrete, measurable acquisition plans
- Support and mentor junior team members when needed
- Contribute to internal playbooks and service development

What were looking for

- Proven senior experience in B2B lead generation and outbound marketing
- Strong consulting mindset: you diagnose, prioritize, and execute
- Ability to work independently with limited oversight




- Solid command of CRM-SALESFORCE and marketing automation tools
- Comfortable working directly with clients and challenging assumptions
- Agency or consulting experience is a strong plus

Engagement details

- Contract: Freelance / Independent contractor- eventually transforming into permanent role
- Commitment: Ongoing collaboration
- Location: hybrid
- Compensation: Day rate or monthly retainer, based on experience and scope

What's in it for You as a Senior B2B Lead Generation & Outbound Marketing Consultant at our Organization?

- An excellent environment to work in open, non-hierarchical, collaborative, respectful and people-oriented.
- International Exposure
- Unlimited learning opportunities, including hands-on experience working with high-level executive interim managers and formal training sessions delivered by the Academy
- Attractive rewarding package and excellent opportunities for professional growth
- Work-life balance and flexibility

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