Retail Manager – Consumer Electronics (Mobile/Smartphone)
Pubblicato il 17-08-2026 - realme Italia in Milano
Department: Retail Operations / Sales
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Job Purpose
We are seeking a dynamic and result-oriented Retail Manager with 5+ years of experience in the consumer electronics or mobile/smartphone sector in Italy. In this role, you will be the core driving force behind our offline retail presence, focusing heavily on promoter/field force management, store operations optimization, and strategic vendor relationship management. You will play a pivotal role in leading successful new product launches (NPI) and translating brand strategy into retail excellence across the Italy market.
Key Responsibilities
- Field Force & Promoter Management
Team Leadership: Recruit, train, motivate, and supervise a team of retail promoters, store managers, and field supervisors across designated regions.
Performance Tracking: Set clear sales KPIs for the field force, monitor daily/weekly sell-out performance, and implement coaching programs to improve conversion rates.
Roster & ROI Optimization: Optimize promoter scheduling (turni) to align with peak traffic hours and maximize ROI per head in key accounts (e.g., MediaWorld, Unieuro, Operator stores).
- Store Operations & Execution
Retail Excellence: Conduct regular store audits to ensure perfect execution of Visual -Merchandising (VM) standards, POSM (Point of Sale Materials) placement, and live demo unit functionality.
Stock Management: Collaborate with the supply chain team to monitor inventory levels at the store level, preventing out-of-stock situations on hero models.
Key Account Relationship: Build and maintain strong local relationships with store directors and floor managers of major electronics consumer chains and telco channels (TIM, Vodafone, WindTre).
- New Product Introduction (NPI) Execution
Launch Go-to-Market:
Lead the retail execution of new smartphone and ecosystem product launches. Ensure cross-functional readiness (promoter training, launch zones, window displays).
Campaign Evaluation: Monitor early sell-out trends during launch phases and quickly pivot retail tactics based on consumer feedback and competitor moves.
Agency Supervision: Manage external retail agencies (e.g., promoter agencies, merchandising vendors), ensuring high-quality output, service level agreements (SLAs), and budget compliance.
Cost Negotiation: Source and negotiate contracts with local suppliers for furniture production, printing materials, and retail event setups.
Job Requirements
Experience: Minimum 5 years of retail management experience within the Consumer Electronics / Telecom industry in Italy (specific experience in the mobile/smartphone sector is highly mandatory).
Language: Italiann fluent Speaker with deep knowledge of Italiann consumer behavior, retail culture, and regional market nuances. Fluent in English (written and spoken) for corporate reporting.
Proven Track Record: Demonstrated success in managing large-scale promoter networks and a strong portfolio of successfully executed product launches.
Vendor Network: Existing connections with local retail marketing agencies, local suppliers, and trade channel decision-makers.
Skills: Strong analytical mindset (advanced Excel skills for tracking sell-out data), excellent negotiation skills, and high emotional intelligence.
Mobility: Willingness to travel frequently within Italy for store visits and audits (valid driving license required).
What We Offer
Compensation: Competitive base salary aligned with the Italy market standards for senior retail profiles + an attractive performance-based variable premio (MBO). xkiyazw
Tools: Company car, laptop, and smartphone for business use.
Career Growth: Exposure to international strategic leadership with clear pathways to senior retail operations or sales management roles.