Paid Media Expert

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gnv1c

ph3Job Overview /h3pAt ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line. This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth Digital Sales Team. /ph3Responsibilities /h3ulliDrive customer growth and commercial impact for Business Banking Italy through best‑in‑class paid media. /liliOwn the end‑to‑end performance strategy, from demand creation to conversion, across all paid channels. /liliCombine strategic thinking, hands‑on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market. /liliCollaborate closely with teams across data analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey. /liliOwn full‑funnel paid media strategy commercial impact. /liliDefine and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact. /liliDrive execution excellence across the full campaign lifecycle; ensure best‑in‑class set‑up, tracking, optimisation and continuous performance improvement across audiences, creatives and bidding strategies. /liliLead and challenge agency performance with clear governance. /liliOwn the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline. /liliBuild a data‑driven and AI‑enabled performance engine; translate data into action, implement AI‑driven workflows and automation, and optimise the balance between smart automation and manual control. /liliDrive experimentation, innovation new channel growth; lead structured testing and scale new and emerging channels, ensuring continuous innovation based on incremental value and future growth opportunities.



/li /ulh3Qualifications /h3ulli2‑5 years in paid media / performance marketing. /liliExperience at a media agency is highly favoured. /liliDeep and hands‑on experience with paid channels such as Google Ads, social platforms, display, programmatic and partnerships. /liliStrong analytical mindset with the ability to translate data into clear actions and improvements. /liliAffinity with automation and AI‑driven optimisation in marketing. /liliUp‑to‑date with the latest trends in media. /liliEntrepreneurial, pragmatic and decisive. /liliComfortable operating in a corporate environment, while moving at startup speed. /liliChallenger mindset: aim high, iterate fast and remove blockers. /liliBachelor’s or master’s degree in (digital) marketing or related fields. /liliFluently in both English and Italian. /li /ulh3Working Conditions /h3ulliContract: Permanent employment contract. /liliWorking hours: Tempo pieno (37 hours per week). /liliApplicable collective labour agreement: National Collective Labour Agreement for employees in the credit sector (NCLA). /liliLocation: Milan. /liliAnnual base salary starting from €44,000. /liliVariable remuneration in line with the applicable remuneration policies and linked to outcomes. /li /ulh3Benefits /h3ulliFlexible smart working. /liliCompetitive base salaries and performance‑based bonuses. /liliMeal vouchers and corporate restaurant and bar. /liliHealth insurance and accident insurance. /liliPension fund and welfare plan. /liliDiverse cultures innovative mindsets. /liliInternational environment and talent programme. /liliCommitment to sustainability. /liliLots of training and development opportunities. /liliMoments dedicated to physical and mental well‑being. /liliSpecial day off on your birthday. /liliFree water and coffee at the office. /li /ulh3EEO Statement /h3pOur Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates. /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gnv1c